The pilot project was two brightly colored crossings, one at Second Street and Arizona Avenue and the other at the Broadway and Ocean Avenue intersection. Their decoration was decided after taking into account the results of the online survey the officials asked people to take. "Creating beautiful moments in our public spaces and streets elevates the experience of walking and place. When it is delightful to walk, people will choose to walk and look forward to walking as a part of the day and a part of their commute", said Francie Stefan, Santa Monica’s Mobility Manager. Most of the pedestrian-friendly crossings are also scramble ones, meaning that they allow people to cross in all directions—even diagonally across the intersection—at one time.
LA city also plans to eliminate traffic fatalities by 2025, as it currently has the highest rate among all U.S. cities (according to the statistics, every 40 hours a person is killed in a traffic collision). The city has joined the Vision Zero initiative and its government recently issued an action plan aiming to reduce deaths by 20% by the end of 2017.
Source: Curbed LA
The crossing at Ocean Avenue and Broadway
The intersection at 2nd and Arizona Avenue
LA’s rate of traffic deaths is higher than any other U.S. city’s
Image source: Curbed LA